You've decided to invest in a proper suit. Now comes the confusing part.
Walk into any suit store or browse any online tailor, and you'll encounter three terms: off-the-rack, made to measure, and bespoke. Sometimes you'll see "custom" thrown in. Occasionally "semi-bespoke." Maybe "custom bespoke made to measure."
The terminology is deliberately confusing. Companies use whatever sounds impressive. "Bespoke" isn't legally protected. Neither is "custom."
Here's what actually matters—and which option is right for you.
The Three Levels of Suit Construction
Off-the-Rack (Ready-to-Wear)
What it is: Pre-made suits in standard sizes. Walk in, try on, walk out. The suit was made for a statistical average, not your specific body.
The process:
1. Enter store
2. Find your size (38R, 40L, etc.)
3. Try it on
4. Buy it (maybe get minor alterations)
5. Leave same day
Pattern: Generic, designed for average body proportions within each size. A 40R assumes specific shoulder width, arm length, chest circumference, and torso length that "most" 40R bodies share.
Construction: Usually fused (glued interlining rather than hand-stitched canvas). Saves manufacturing time and cost.
Customization: None. You get what exists on the rack.
Timeline: Immediate.
Price: $150-800
Best for: Standard body types who can find a good size match. Budget-conscious buyers. Emergency purchases.
Made to Measure (MTM)
What it is: A base pattern adjusted to your specific measurements. More customization than off-the-rack, but not a pattern created from scratch.
The process:
1. Submit measurements (DIY or professional)
2. Select fabric, style options, details
3. Factory adjusts base pattern to your numbers
4. Suit constructed to modified pattern
5. Shipped to you (4-6 weeks typical)
Pattern: Starts from a pre-existing base pattern. Proportions adjusted—longer sleeves, wider waist, shorter jacket length—but the underlying structure remains standardized.
Construction: Varies widely. Budget MTM is usually fused. Premium MTM uses half-canvas or full-canvas construction.
Customization: Extensive. Lapel style, button configuration, pocket types, lining, vents, monogram. You choose within their options.
Timeline: 3-8 weeks depending on company.
Price: $400-1,500
Best for: Most people. Good fit improvement over OTR at reasonable cost. Works well for bodies that are close to standard proportions but need specific adjustments.
Bespoke
What it is: A pattern created from scratch, specifically for your body. Multiple fittings. Test garments before final production. The highest level of tailoring.
The process:
1. Initial consultation and measurements (25-30 data points)
2. Tailor drafts unique paper pattern by hand
3. Test garment created in cheap fabric (toile/muslin)
4. First fitting—adjustments marked
5. Pattern refined
6. Sometimes second test fitting
7. Final fabric cut from proven pattern
8. Basted fitting (loosely assembled in final fabric)
9. Finishing and final fitting
10. Delivery (8-16 weeks total)
Pattern: Completely original. Drafted by hand specifically for your body's contours, posture, and asymmetries. Never reused for another client.
Construction: Full canvas, hand-stitched. 50+ hours of handwork. Each detail considered individually.
Customization: Unlimited. Every aspect negotiable. Want 6-button cuffs? Unusual pocket placement? Specific shoulder construction? Done.
Timeline: 2-4 months minimum. Savile Row houses may take 6+ months.
Price: $3,000-10,000+ (Savile Row starts around £5,000)
Best for: Unusual body types that don't fit standard patterns. Those who want absolute best-in-class. Milestone garments. Buyers who know exactly what they want.
Quick Comparison Table
| Aspect | Off-the-Rack | Made to Measure | Bespoke |
|---|---|---|---|
| Pattern | Generic standard sizes | Modified base pattern | Created from scratch |
| Measurements | None (you fit the suit) | 10-20 points | 25-30 points |
| Fittings | 0 (try on only) | 0-1 | 3-5 |
| Test garment | No | Rarely | Yes (toile/muslin) |
| Construction | Usually fused | Varies (fused to canvas) | Full canvas, hand-stitched |
| Customization | None | Extensive options | Unlimited |
| Timeline | Same day | 3-8 weeks | 2-6 months |
| Price | $150-800 | $400-1,500 | $3,000-10,000+ |
| Fit guarantee | Return/exchange | Varies (often alteration credit) | Remake until perfect |
What Really Matters: The Pattern
Here's what most comparison articles miss.
The pattern is everything. How the suit is cut determines how it fits. Construction and fabric affect how it feels and lasts. But fit comes from the pattern.
Off-the-rack pattern: Designed for a hypothetical average person. If you match that average, great. If your left shoulder sits higher, your arms are unusually long, or your posture leans forward—the pattern can't accommodate you.
MTM pattern: Takes the average pattern and stretches or shrinks it. Longer sleeves? Extend the pattern. Wider waist? Add inches at the seam. But the underlying proportions and angles remain unchanged.
Bespoke pattern: Starts with a blank page. The tailor observes your body—how you stand, how your shoulders sit, how your arms hang—and drafts a pattern that accounts for all of it.
The critical difference: MTM adjusts measurements. Bespoke adjusts structure.
For someone with standard proportions, this distinction matters less. A well-executed MTM fits nearly as well as bespoke.
For someone with unusual proportions—asymmetric shoulders, significant forward lean, very long arms relative to torso—bespoke's structural customization makes a dramatic difference.
The Test Garment Question
This is where the lines blur—and where you should pay closest attention.
Traditional bespoke includes a test garment (toile or muslin fitting). You try on a rough version in cheap fabric. Fit problems are caught and fixed before the tailor touches your expensive final fabric.
Traditional MTM skips this step. Measurements go to the factory. Final fabric gets cut. If something's wrong, you discover it when the finished suit arrives.
The result: Bespoke has built-in risk protection. MTM asks you to gamble.
But here's the modern reality: Some MTM tailors now include test garments. Some "bespoke" houses skip them to save time. The terminology tells you less than the actual process.
The question to ask any tailor: "Do you create a test garment before cutting my final fabric?"
If yes, your fit risk drops dramatically—regardless of what they call their service.
When Each Option Makes Sense
Choose Off-the-Rack If:
- You have a standard body type (most OTR suits fit you with minimal alteration)
- You need a suit immediately
- Budget is primary concern
- The suit is for occasional use, not daily wear
- You're still developing your style preferences
Reality check: A $500 off-the-rack suit with $100 of alterations often beats a $400 poorly-executed MTM. Don't dismiss OTR if it actually fits you.
Choose Made to Measure If:
- You want better fit than OTR but don't need perfection
- Your body is reasonably standard but needs specific adjustments (longer arms, shorter torso, etc.)
- Budget is $400-1,500
- You want customization options (fabric, lapel style, details)
- Timeline is 4-8 weeks
Reality check: MTM quality varies enormously. A $400 MTM from a budget factory might fit worse than good OTR. Research the specific company, not just the category.
Choose Bespoke If:
- You have an unusual body type that never fits standard patterns
- You know exactly what you want and need unlimited customization
- This is a milestone garment (wedding, major career moment)
- You can budget $3,000+ and wait 2-4 months
- Fit perfection matters more than value-per-dollar
Reality check: Bespoke isn't automatically better. A mediocre bespoke tailor produces worse results than an excellent MTM company. The tailor's skill matters more than the category.
The Hidden Fourth Option: MTM With Bespoke Fitting
Here's what we do—and what to look for elsewhere.
Traditional MTM: Measurements → factory pattern adjustment → final fabric cut → hope it fits
MTM with bespoke fitting: Measurements → pattern created → test garment shipped → you try it on → pattern refined → final fabric cut from proven pattern
Same MTM price range ($590-800 for us). Same 4-8 week timeline. But with the fit verification that bespoke provides.
Why this matters:
You get the cost efficiency of MTM—no $3,000+ price tag, no 4-month wait. But you also get the risk protection of bespoke—problems caught in cheap test fabric, not discovered in your finished suit.
The economics:
- Test fabric cost: $20-30
- Additional shipping: $10-20
- Risk eliminated: $600+ remake
For the tailor, it's a small investment. For you, it's the difference between gambling and certainty.
What the Terms Really Mean (Honest Definitions)
"Custom"
Marketing usage: Anything that isn't identical to the next customer's order.
Honest meaning: You chose some options. Could be MTM. Could just be OTR with your choice of tie.
"Bespoke"
Marketing usage: Whatever sounds impressive.
Honest meaning: Pattern drafted from scratch for your body. Multiple fittings. Test garments. Often defined as requiring handwork performed on the premises (Savile Row definition).
"Semi-Bespoke"
Marketing usage: "Better than MTM, not as expensive as bespoke."
Honest meaning: Usually MTM with better construction or more fittings. Legitimate middle ground, but examine what's actually included.
"Made to Measure"
Marketing usage: "Custom suit at affordable price."
Honest meaning: Base pattern adjusted to your measurements. Factory production. Varies wildly in quality.
"Hand-Finished"
Marketing usage: "Like bespoke craftsmanship."
Honest meaning: Could mean one button was sewn by hand. Or extensive handwork. Ask specifics.
Questions to Ask Any Tailor
Cut through the marketing with these specific questions:
About the pattern:
- "Is a new pattern created for me, or do you modify an existing pattern?"
- "How many measurements do you take?"
- "Does a human review my measurements before production?"
About construction:
- "Is the jacket fused, half-canvas, or full-canvas?"
- "How many hours of handwork go into each suit?"
- "Where is the suit actually made?"
About fit protection:
- "Do you send a test garment before cutting final fabric?"
- "What happens if the suit doesn't fit?"
- "Is your guarantee a remake, or alteration credit?"
About fabric:
- "What mill produces your fabric?"
- "Can I see documentation of fabric origin?"
- "What's the weight and composition?"
Vague answers = caution. Specific answers = confidence.
Our Position: Honest Assessment
We offer made to measure at $590-800 with a bespoke fitting process.
What we provide:
- Test garment (draft fitting) before final production
- Pattern created for your specific measurements
- European fabrics from named mills (CAVANI, DRAGO, VBC, John & Taylor)
- Canvas construction with hand-finishing
- Real remake guarantee, not alteration credit
What we don't provide:
- True Savile Row bespoke (we're Bangkok-based, not London)
- Unlimited in-person fittings (we use virtual consultations)
- 50+ hours of handwork per garment
Who we're right for:
- Buyers who want better-than-MTM fit at MTM prices
- Those who can't access quality local tailors
- Customers who value fit verification over in-person experience
- International customers (we ship worldwide)
Who should look elsewhere:
- Those who want the full Savile Row experience
- Buyers who prefer in-person fittings
- Anyone needing a suit in under 3 weeks
The Bottom Line
Off-the-rack works if your body matches standard patterns and you need something fast and affordable.
Made to measure works for most people—better fit than OTR, reasonable cost, good customization. Quality varies; research specific companies.
Bespoke works for unusual body types, unlimited budgets, and milestone garments where perfection justifies the investment.
The real question isn't which category—it's which specific tailor within that category.
A great MTM company with test garments beats a mediocre bespoke house. A well-fitting OTR with alterations beats a poorly-executed MTM.
Focus less on labels. Focus more on process: Do they verify fit before cutting expensive fabric? Do they stand behind their work? Can they answer specific questions about their construction?
The answers matter more than the terminology.
Ready to Find Your Fit?
We offer MTM pricing with bespoke-level fit verification.
What you get:
- Draft fitting (test garment) shipped to your home
- European fabrics from Italy and England
- Pattern created specifically for your body
- Real remake guarantee
Your journey:
1. Submit measurements
2. Receive test garment (2-3 weeks)
3. Virtual fitting and adjustments
4. Final suit crafted from proven pattern
5. Delivered with confidence
Learn How Draft Fitting Works →
Related Reading
- Made to Measure Suits Online: Complete Guide – Detailed MTM buying guide
- What is Draft Fitting? – Our test garment process
- Muslin Fitting Guide – Traditional bespoke fitting explained
- How to Buy a Custom Suit Online – Avoid common pitfalls
- Our Fit Guarantee – What we actually promise
Questions about which option is right for you?
Email: support@linensuit.shop
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