Best Online Custom Suit Companies 2025: Honest Comparison

You've decided to buy a custom suit online. Now you're drowning in options.

Indochino. Suitsupply. Black Lapel. Hockerty. Oliver Wicks. MTailor. Proper Cloth. The list goes on.

Every company claims to offer "the best fit" and "premium quality." Marketing copy blurs together. Prices range from $299 to $1,500+ for seemingly similar products.

This guide cuts through the noise. Real strengths. Real weaknesses. What each company actually delivers—and who each is best for.

Disclosure: We run LinenSuit.shop, an online custom suit company. We're included in this comparison. We've tried to be fair to everyone, including ourselves. You'll find our honest assessment of where we excel and where others might be better choices for your situation.

How We Evaluated

We assessed each company across six criteria:

1. Price range – What you'll actually pay
2. Fit process – How they ensure the suit fits
3. Fit guarantee – What happens when it doesn't
4. Fabric quality – Where materials come from
5. Construction – Fused vs. canvas, machine vs. hand
6. Best for – Who should (and shouldn't) choose them

Quick Comparison Table

Detailed Reviews

Indochino

Price: $399-799

The pitch: Affordable made-to-measure with showrooms across North America.

What they do well:
- Extensive showroom network (100+ locations)
- Wide fabric selection
- Lots of customization options (lapels, linings, buttons, monograms)
- Competitive pricing for MTM
- Helpful in-person measurement if you visit a showroom

What to watch out for:
- Fit consistency is "hit or miss" according to many reviews
- Self-measurement at home can lead to problems
- One round of alterations included, then you pay
- No refunds—all sales final, credit only
- Fabric quality considered mid-tier by enthusiast forums

Fit guarantee fine print:
- Free alterations within 14 days (showroom or reimbursement for local tailor)
- After first alteration round, further adjustments are at your cost
- No cash refunds—store credit only if remake needed
- Altered garments cannot be returned

Best for: Buyers near a showroom who want professional measurement and extensive customization at moderate prices.

Not ideal for: Those without showroom access, buyers who need certainty on first delivery.

Suitsupply

Price: $599-1,299 (MTM); $399-899 (ready-to-wear)

The pitch: High-quality ready-to-wear with in-store tailoring, plus MTM options.

What they do well:
- Excellent ready-to-wear fit for standard body types
- High-quality fabrics at reasonable prices
- Strong in-store experience with skilled staff
- Fast turnaround (RTW is same-day with alterations)
- Good construction quality at price point

What to watch out for:
- Limited customization compared to true MTM
- Requires store visit for best experience
- MTM service starts at $1,000+
- Slim fit focus—not ideal for all body types
- No online-only MTM option

Fit guarantee:
- In-store alterations included
- RTW returns within 30 days
- MTM policies vary by location

Best for: Standard body types who can visit a store, buyers who want immediate gratification with alterations.

Not ideal for: Remote buyers, those needing significant customization, non-slim builds.

Black Lapel

Price: $499-1,000+

The pitch: Premium online MTM with extensive customization and good customer service.

What they do well:
- Deep customization options
- Strong customer service reputation
- Good quality construction
- Loyal repeat customer base
- Reasonable turnaround (4-5 weeks)

What to watch out for:
- Self-measurement required (no showrooms)
- Higher prices than Indochino for similar construction
- Fit depends entirely on measurement accuracy
- Some reports of inconsistency between orders

Fit guarantee:
- Remake or alteration credit if fit is off
- Responsive customer service for fit issues
- 365-day quality guarantee

Best for: Online buyers who want extensive customization and are confident in self-measurement.

Not ideal for: First-time buyers unsure about measuring, budget-conscious shoppers.

Hockerty

Price: $299-599

The pitch: Affordable European-made custom suits with fast delivery.

What they do well:
- Very competitive pricing
- Fast turnaround
- Wide range of styles and fabrics
- Ships from Europe

What to watch out for:
- Mixed quality reviews—some report excellent results, others significant issues
- Many synthetic/blend fabrics at low price points
- Quality control inconsistencies reported
- Customer service can be slow to resolve problems
- Professional reviewers have flagged construction issues

Fit guarantee:
- Remake policy available
- Some customers report lengthy resolution processes

Best for: Budget-conscious buyers willing to accept some risk, those who've had success before.

Not ideal for: First-time custom suit buyers, those who need reliability.

Our honest take: Hockerty is a gamble. Some people love their results. Others report significant problems. At this price point, you're accepting more risk than with premium options.

Oliver Wicks

Price: $699-899

The pitch: Premium fabrics and full-canvas construction at online MTM prices.

What they do well:
- Excellent fabric sourcing (top Italian/English mills)
- Full-canvas construction available
- 365-day alteration coverage
- Made in Bulgaria (quality tailoring hub)
- High Trustpilot ratings

What to watch out for:
- Machine construction (not hand-stitched)
- Armhole placement noted as low by some reviewers
- Self-measurement required
- Limited style options compared to some competitors

Fit guarantee:
- 365 days of alterations covered
- Free first alteration reimbursement

Best for: Fabric-focused buyers who want premium materials at reasonable prices.

Not ideal for: Those needing unusual proportions, buyers wanting extensive style customization.

Proper Cloth

Price: $695-1,500

The pitch: Tech-forward MTM with premium fabrics and strong remake guarantee.

What they do well:
- Excellent fabrics (VBC, Loro Piana options)
- Smart measurement technology
- Strong remake guarantee
- NYC showroom available
- Good for shirts AND suits

What to watch out for:
- Premium pricing
- Best value in $900-1,100 range
- Showroom only in NYC

Fit guarantee:
- Remake guarantee if fit isn't right
- Detailed fit feedback process

Best for: Premium buyers who want top-tier fabrics and are willing to pay for quality.

Not ideal for: Budget-conscious buyers, those far from NYC.

MTailor

Price: $399-699

The pitch: AI-powered phone app measures you in 30 seconds.

What they do well:
- Convenient app-based measurement (no tape measure needed)
- Modern, slim fit focus
- Good for repeat orders once fit is dialed in
- Fast process

What to watch out for:
- App accuracy varies by body type
- Limited fabric selection
- Construction quality varies
- Less customization than traditional MTM

Fit guarantee:
- Free remakes if fit is off
- App learning improves with feedback

Best for: Tech-comfortable buyers who want convenience, those who've calibrated the app successfully.

Not ideal for: Traditional fit preferences, those wanting extensive customization.

LinenSuit.shop (Us)

Price: $590-800

The pitch: MTM with bespoke-level fit verification—we send a test garment before cutting final fabric.

What we do well:
- Draft fitting included: Test garment shipped to your home before final production
- European fabrics (CAVANI, DRAGO, VBC, John & Taylor)
- Canvas construction with hand-finishing
- Full remake guarantee (not just alteration credit)
- Bangkok master tailors with 70+ years of heritage
- Specialization in linen suiting

What to watch out for:
- Longer timeline (4-8 weeks vs. 3-4 weeks for some competitors)
- Smaller company than Indochino/Suitsupply
- No physical showrooms
- Specialty focus (linen, lightweight fabrics) may not suit everyone

Fit guarantee:
- Full remake if final garment doesn't fit
- Pattern adjustments included at no extra cost
- Test garment catches problems before final fabric is cut

Best for: Buyers who want fit certainty without gambling, linen suit seekers, those who value the fitting process over speed.

Not ideal for: Rush orders (under 3 weeks), buyers who prefer in-person shopping.

Our honest position: We're not the cheapest. We're not the fastest. But we're the only company at this price point that sends you a test garment before cutting your final fabric. That means fit problems are caught in cheap test fabric—not discovered when your $700 suit arrives.

The Real Differentiator: Test Garments

Here's what most comparison articles miss.

Almost every online MTM company follows the same process:
1. You submit measurements
2. They cut your expensive fabric
3. They construct your suit
4. They ship it to you
5. You discover if it fits

If something's wrong, you're navigating "fit guarantees" that often mean alteration credits, reimbursement caps, or remake policies with fine print.

The bespoke approach is different:
1. You submit measurements
2. They create a test garment in cheap fabric
3. They ship it to you
4. You try it on and report issues
5. They adjust the pattern
6. THEN they cut your expensive fabric

This is how $3,000+ Savile Row tailors have worked for 150 years. The test garment catches problems before they become expensive mistakes.

Of the companies reviewed here, only one includes a test garment at prices under $1,000: us.

That's not a criticism of competitors—it's a business reality. Test garments add cost and time. Most companies optimize for speed and margin, not fit certainty.

If that trade-off works for you, competitors may be great choices. If you want the safety net of proving fit before final production, that's what we offer.

Decision Framework

Choose Indochino if:

• You live near a showroom
• Budget is $400-600
• You want lots of customization options
• You're okay with potential fit adjustments

Choose Suitsupply if:

• You have a standard body type
• You can visit a store
• You want a suit today (RTW) or soon (MTM)
• Slim fit works for your build

Choose Black Lapel if:

• You want deep customization
• You're confident measuring yourself
• Customer service matters to you
• Budget is $500-800

Choose Hockerty if:

• Budget is primary concern
• You're willing to accept some risk
• You've had success with them before
• Fast delivery matters

Choose Oliver Wicks if:

• Fabric quality is your priority
• You want full-canvas at MTM prices
• You're comfortable with self-measurement
• Classic styling works for you

Choose Proper Cloth if:

• You want premium fabrics
• Budget is $700-1,200
• You can visit NYC or are comfortable online
• Quality over value is your priority

Choose MTailor if:

• You hate measuring with a tape
• Tech-forward appeals to you
• Modern slim fit is your style
• Convenience matters most

Choose LinenSuit.shop if:

• Fit certainty matters more than speed
• You want a test garment before final production
• Linen or lightweight suiting appeals to you
• You value the bespoke fitting process at MTM prices

What About Local Tailors?

Online MTM isn't always the answer. (For those considering Bangkok tailors specifically, we have a complete guide.)

Consider a local tailor if:
- You have a good one nearby
- You prefer in-person fittings
- Budget allows for local pricing ($800-2,000+ in most US cities)
- Timeline isn't rushed

Advantages of local:
- Real-time fit adjustments
- Relationship building for future orders
- No shipping/measurement risk
- Supporting local business

Advantages of online:
- Often lower prices
- Access to fabrics not available locally
- Convenience for busy schedules
- Options in areas without quality local tailors

The "best" choice depends on your situation, not universal rankings.

Red Flags (Any Company)

Watch out for these regardless of which company you choose:

• "Bespoke" pricing under $1,000 – True bespoke starts at $2,000+
• No clear fit policy – What happens when it doesn't fit?
• Alteration credit caps – $50-75 rarely covers real alterations
• No fabric documentation – They should know their mills
• Pressure to buy immediately – Quality takes time to consider
• Reviews only on their own site – Check TripAdvisor, Trustpilot, Reddit, StyleForum

Price vs. Value Reality Check

Under $400: High risk. Budget fabrics, rushed construction, fit gambling. Occasional success, frequent disappointment.

$400-700: Sweet spot for online MTM. Good fabrics possible, decent construction, reasonable fit processes. Most companies reviewed fall here.

$700-1,200: Premium online MTM. Top fabrics, better construction, stronger guarantees. Oliver Wicks, Proper Cloth territory.

$1,200-2,500: Bridge to bespoke. Consider local tailors or traveling bespoke options. Online MTM value diminishes here.

$2,500+: True bespoke territory. Multiple fittings, hand construction, individual attention. Different category entirely.

Final Thoughts

There's no single "best" online custom suit company. There's only the best choice for your specific situation.

If you prioritize:
- Budget: Hockerty (with risk) or Indochino (with showroom)
- Speed: Suitsupply RTW with alterations
- Customization: Black Lapel or Indochino
- Fabric quality: Oliver Wicks or Proper Cloth
- Convenience: MTailor's app
- Fit certainty: LinenSuit.shop (test garment included)

Every company has trade-offs. The question is which trade-offs matter to you.

For us, fit certainty matters most. We'd rather take an extra 2-3 weeks and ship you a test garment than gamble with your $700 and hope the measurements translate perfectly.

That's not the right choice for everyone. But if it's right for you, we're here.

Ready to Try the Test Garment Approach?

We're the only company at $590-800 that sends you a test garment before cutting your final fabric.

What that means:
- Try on a draft in cheap fabric
- Report what needs adjustment
- Pattern refined before final production
- Final suit fits because it's already been proven

No gambling. No hoping. Just confidence.

Browse Our Suit Collection →

Learn How Draft Fitting Works →

Related Reading

• How to Buy a Custom Suit Online – Red flags and protection
• Made to Measure vs Bespoke – Understanding your options
• What is Draft Fitting? – Our test garment process
• Muslin Fitting Guide – Traditional fitting explained
• Our Fit Guarantee – What we actually promise
• Bangkok Tailors Guide – If you're considering traveling for tailoring

Questions about how we compare?

Email: support@linensuit.shop

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